Projects tagged "Advertising & Consumerism"

Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
A Call That Makes Change Approachable
Practitioner:
The Story of Stuff Project
Date:
Jul 11 2012
The Story of Stuff Project launches a new video. What is instructional, educational, and inspirational is a call for all the people in America to exercise their citizenship rather than their right to consume. Here is what Annie Leonard (co-founder and spokes person for the project) has to say about this new film:
How Selective Enforcement of Illegal Advertising Laws Punishes Creative Activism
Practitioner:
The Illuminator, Occupy Museums
Date:
Sep 29 2014
The enforcement of city and state law pertaining to graffiti, advertising, and other signage has enormous power to visually shape public space. In New York City, enforcement is heavily skewed to ignore illegal commercial advertising, while simultaneously aggressively targeting graffiti and, in some cases, symbols of dissent.
Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
Brinco
Practitioner:
Judith Werthein
Date:
Jan 11 2005
Creative Time, Social Practice Archive: Brinco is an art project, product, and intervention created by the Argentinean artist Judith Werthein for the 2005 inSITE Biennial held on the border of Tijuana and San Diego. Brinco—Spanish for "jump"—is a specially designed shoe the artist created for illegal migrant workers and immigrants who navigate the border region at night.
SWORN OATH
Practitioner:
Patrick Henderson
Date:
Apr 25 2018
Fuck. Damn. Shit. Ass. Everybody curses. Don’t say you don’t. Everyone does it when they’re mad, upset, happy, or excited. It’s human nature. Is it that the words are sinful? Offensive? Violent? Nobody really knows but we as a society do not like them in the slightest. People associate cursing with a stigma of being uneducated, uncultured, and lazy. But boiled down, language is one of the strongest tools and assets that we have. Language is power.
Yomango Fashion Show
Practitioner:
Yomango
Date:
Jul 5 2002
"On July 5, 2002, a strange new brand began cropping up in the streets of Barcelona. That day, at the height of sales season, more than fifty people rushed through the center of Barcelona to the Bershka clothing store to perform the very first Yomango fashion show.
Embarassing Plastic Bags
Practitioner:
East West Market
Date:
Jun 1 2019
East West Market in Vancouver, British Columbia have made it clear that they are very concerned about the effect that single use plastic items have on the environment.
Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
Fat Barbie
Practitioner:
Plus-Size-Modeling
Date:
Nov 29 2013
For those of you unfamiliar with the wonderful Worth1000, it’s a website that hosts creative contests of all kinds, most notably for photoshoppers who are outstanding at what they do. Hell, just look at the first question on the site’s FAQ list and you’ll have a basic idea of how good some of these people are at making terrific photoshops.
Nikeplatz
Practitioner:
Coachella Valley
Date:
Sep 1 2003
In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake.
Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
I shop therefore I am
Practitioner:
Barbara Kruger
Date:
Jan 1 1987
I Shop Therefore I Am (1987) is the work of Barbara Kruger . It became an iconic artwork, being reproduced on items such as shopping bags and other consumer products such as t-shirts. Kruger has often derived images from the mass media and pasted the words over them, particularly in Futura Bold . She then uses advertising to design her works.
Mesmerizing Flesh: The Visceral Corporeality of Tamara Kostianovsky's Textile Sculptures
Practitioner:
Tamara Kostianovsky
Date:
Feb 3 2023
For artists exploring themes of violence towards humans and animals, there is a fine line between thoughtfully engaging and needlessly shocking the viewer; being sensationally explicit can turn people away while being tacit or innocuous may fail to make an impact.
Pop-Up Studio: Kids’ Campaign to Correct History
Practitioner:
Sam Durant and Elisa Harkins, UCLA
Date:
Mar 26 2017
Join other families in reimagining sports team mascots and logos that misrepresent Native American communities. Design a campaign for alternative names with the help of artists Sam Durant and Elisa Harkins, taking inspiration from the exhibition Jimmie Durham: At the Center of the World. Pop-Up Studio Families explore art and create together in lively workshops led by artists. These drop-in programs are designed for ages 5 and up.
Sirens of the Lambs
Practitioner:
Banksy
Date:
Oct 10 2013
Sirens of the Lambs is created by the enigmatic street artist, Banksy. This piece was first spotted on the streets of New York City on October 10, 2013, it went viral on social media and people are posting and reposting about it. Sirens of the Lambs is a truck full of stuffed animals – plush cows, chickens, pigs, lambs, bears – that first appeared in the Meatpacking neighborhood of NYC.
Burkaphilia
Practitioner:
Behnaz Babazadeh
Date:
Jun 1 2012
When Behnaz Babazadeh was young, her family moved from Afghanistan to the US. She loved almost everything about her new home — especially America’s amazing selection of candy — but she also loved wearing her familiar pink-flowered headscarf, which she’d grown used to wearing as part of her school uniform in her old home.
How Fenty Beauty Changed The State Of Play In The Industry
Practitioner:
British Vogue
Date:
Sep 8 2017
The protracted queue. That was the first thing I noticed when I arrived. It was winding, unending and impossible to see exactly where it began. I asked one of the security guards if he had any indication as to the waiting time. His response was a “your guess is as good as mine” shrug. As the mammoth line snaked around the building, my heart sank further – it is a myth that Brits love to queue; we feel compelled to, we don’t love it.
Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
Jameela Jamil says she’s ‘not here to be liked’: ‘I am not a trend, I am a human being’
Practitioner:
Jameela Jamil
Date:
Dec 10 2021
Jameela Jamil has opened up about how she’s “not here to be liked” in a frank new interview with Meghan Markle. In the latest episode of Archetypes, Meghan’s Spotify podcast, the Duchess speaks with both Jamil and Shohreh Aghdashloo about the “stereotypes and judgements women face in the world of activism”.
Say No To Body Shame
Practitioner:
Mounica Tata
Date:
Aug 18 2020
Mounica Tata launched Doodleodrama as an online journal to improve representation for her body type in mainstream media. “I’ve always been an overweight person and bullied and shamed for the same. Only fairly recently I’ve learned to make my peace with my body. My own journey with my body inspired/continues to inspire me to talk about it.”
Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
Double Happiness
Practitioner:
Didier Faustino
Date:
Jan 1 2009
Architect Didier Faustino strips a billboard down to its skeleton, repurposes it as a swing set, and names it Double Happiness. This "urban reactivation device" needs to become a world wide phenomenon. Imagine billboard swing sets waiting at every destination. The climb looks worth the view.

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