Projects tagged "Advertising & Consumerism"

German Supermarket Removes All Foreign Products For A Day
Practitioner:
Edeka Supermarket
Date:
Aug 19 2017
"A German Supermarket Removed All Foreign Products for a Day to Make a Point About Diversity"
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José Bové dismantles a McDonald's
Practitioner:
Andreja Kulunčić, Ahmet Ögüt
Date:
Aug 12 1999
José Bové, a sheep farmer/activist in Aveyron in the Midi-Pyrénées region of France, is a modern day Astérix, a mythical Gaul who drubbed foreign intruders centuries ago. In Bové's case, the intruder was McDonald's, the American fast food chain.
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Benetton 'Unhate' Campaign Ads: White House Issues Statement on Obama Kiss
Practitioner:
United Colors of Benetton
Date:
Nov 17 2011
It seems a lot of powerful people hate Benetton's new 'Unhate' Campaign ads. The recently unveiled images show world leaders like the Pope and U.S. President Barack Obama kissing their perceived enemies. On Thursday, the White House issued a statement condemning Benetton for its provocative campaign.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Nikeplatz
Practitioner:
Coachella Valley
Date:
Sep 1 2003
In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake.
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Arcadia Earth
Practitioner:
Valentino Vettori
Date:
Sep 10 2019
At ‘Arcadia Earth,’ Dazzle Illuminates Danger Using augmented reality, virtual reality and installations of light and art, the creators of this pop-up exhibition hope to inspire action on climate change. By Laurel Graeber Oct. 23, 2019 The creators of “Arcadia Earth” want to awaken your conscience. But they also plan to make that guilt trip extraordinarily fun.
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Turning powerful stats into art
Practitioner:
Chris Jordan
Date:
Jan 1 2008
Artist Chris Jordan shows us an arresting view of what Western culture looks like. His supersized images picture some almost unimaginable statistics -- like the astonishing number of paper cups we use every single day. https://www.ted.com/talks/chris_jordan_turning_powerful_stats_into_art?r...
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"Within the Terms and Conditions"
Practitioner:
Caroline Sinders
Date:
Jul 15 2021
A popular theme throughout media is the relationship between technology and art. While art is often bolstered and disseminated through technology, discussions arise of how technology both positively and negatively affects content. Caroline Sinders’ exhibition Within the Terms and Conditions explores the way content has been spread online.
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Ms. Marvel Bus Ad Defacement
Practitioner:
Unknown
Date:
Jan 30 2015
Racist adverts promoting hatred against Muslims are currently being run on buses in San Francisco - but someone has started covering them up with anti-hatred messages from Marvel's première Muslim superhero, Ms. Marvel.
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Supercopy LaCoste
Practitioner:
SUPERFLEX
Date:
Mar 30 2002
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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Corporations Ain't People
Practitioner:
Backbone Campaign
Date:
Sep 14 2010
Corporations Ain’t People: A Musical Protest 
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Poor Little Fish
Practitioner:
Yan Lu
Date:
Apr 4 2012
Is it possible that through affective design we can change our consumer behavior? Yan Lu and his "Little Fish Project" offer a design inspired solution to excess use of water. "As consumption is incalculable, saving is often neglected through daily consumption.
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Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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Dismaland
Practitioner:
Banksy
Date:
Aug 20 2015
“He describes it as a “family theme park unsuitable for small children” – and with the Grim Reaper whooping it up on the dodgems and Cinderella horribly mangled in a pumpkin carriage crash, it is easy to see why. Banksy’s new show, Dismaland, which opened on Thursday on the Weston-super-Mare seafront, is sometimes hilarious, sometimes eye-opening and occasionally breathtakingly shocking.
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Daughter
Practitioner:
Audi
Date:
Feb 5 2017
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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Per os
Practitioner:
Markus Sjöborg
Date:
Jun 11 2020
Per os is a research-based art project about the pharmaceutical companies' role in our society, psychiatry and healthcare. Using surveys I have conducted over the past three years and a large amount of anger at how wrong and corrupt the system is, I would like to interpret this research artistically in order to develop material for an exhibition and interventions.
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"Graffittied Graffiti"
Practitioner:
Professional Muralist and observers turned participants
Date:
Feb 1 2021
At a gallery within a shopping complex in the South Korean capital, a couple saw paint cans and brushes at their reach and use next to what was actually a finished portrait worth hundreds of thousands of dollars. Thinking the available paint and brushes was a signal to be a part of the art, they ended up technically vandalizing the artists' work.
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A Night Of Philosophy And Ideas
Practitioner:
various
Date:
Jan 27 2018
"A Night of Philosophy and Ideas is a thinker’s lollapalooza. The free, 12-hour weekend lyceum at the Brooklyn Public Library includes spirited debate, live music, theater, performance art pieces, and film screenings. At any given hour, five or six different events will be taking place simultaneously. Visitors are encouraged to come and go as the spirit moves them.
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
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This Girl Can
Practitioner:
Sport England
Date:
Dec 15 2015
This Girl Can is a campaign launched by England Sports to encourage women to be active no matter how they do it or how they look. In common culture, the trend is to be fit, active, and toned. Social media is filled with women having "the perfect body", sculpted to perfection in every way. Although being healthy and fit is attainable with hard work and dedication, most women struggle to attain their goals.
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Jameela Jamil says she’s ‘not here to be liked’: ‘I am not a trend, I am a human being’
Practitioner:
Jameela Jamil
Date:
Dec 10 2021
Jameela Jamil has opened up about how she’s “not here to be liked” in a frank new interview with Meghan Markle. In the latest episode of Archetypes, Meghan’s Spotify podcast, the Duchess speaks with both Jamil and Shohreh Aghdashloo about the “stereotypes and judgements women face in the world of activism”.
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activists culture jam anti-Muslim ads in NYC subways
Practitioner:
New York Activists
Date:
Jan 11 2013
New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
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