Calling Big Brands of Soda Favorite 

Practitioner: 

Date: 

Apr 5 2021

Location: 

Online

"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see.

The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE!

Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!

But with your help, we can all speak up for REAL solutions and demand @cocacola, @pepsi, and @nestle ditch single-use plastic to stop fueling the climate crisis!"

External sources: 

https://www.instagram.com/p/CNaTHeLrfL9/
Posted by mer551 on Apr 13 2021

Staff rating: 

0

Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.
Strengthens (community)Strengthens, builds and celebrates community through ritual and/or symbol.
Shifts (culture)Shifts the cultural landscape in order to imagine and enable change.

Timeframe For change

This project seems to be part of a campaign with a clear long-term goal. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
This campaign and advertising is calling all companies to reduce their use of plastic in their products for a long term climate change effect.

Notes

I think big advertising agencies have the power to reach big commercial companies like Pepsi and Coca-Cola. Creating something visually that very well explains the change they want from the companies, can great a huge impact on the audience and ultimately can put pressure on the companies.