Projects tagged "Advertising & Consumerism"

Molson’s newest red beer fridge touts Canada’s multicultural side
Practitioner:
Molson Canadian and Google
Date:
Jun 25 2015
The Globe and Mail Inc. Written by SUSAN KRASHINSKY MARKETING REPORTER TORONTO PUBLISHED JUNE 25, 2015 UPDATED MARCH 25, 2017 This is one persnickety refrigerator. Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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NYC Street Art Map
Practitioner:
Huffington Post
Date:
Jan 26 2014
Huffington Post put together a digital, interactive map of some of the so-called best and brightest street art collections. Street art is important because it allows artists, usually from the community where the street art is taking place, to interact with the community and bring color/brightness to the environment.
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Dyke Action Machine!
Practitioner:
Carrie Moyer & Sue Schaffner
Date:
Jan 1 1999
Taken from the website: Dyke Action Machine! (DAM!) is a two-person public art project founded in 1991 by artist Carrie Moyer and photographer Sue Schaffner. Between 1991 and 2004 DAM! blitzed the streets of New York City with public art projects that combined Madison Avenue savvy with Situationist tactics.
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I shop therefore I am
Practitioner:
Barbara Kruger
Date:
Jan 1 1987
I Shop Therefore I Am (1987) is the work of Barbara Kruger . It became an iconic artwork, being reproduced on items such as shopping bags and other consumer products such as t-shirts. Kruger has often derived images from the mass media and pasted the words over them, particularly in Futura Bold . She then uses advertising to design her works.
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Los Palcos del Descubridor (The discoverer's box seats)
Practitioner:
José Aburto and Sebastian Burga
Date:
Mar 1 2012
"Los Palcos del Descubridor" (The Discoverer's Box Seats) was a project created by Sebastian Burga and José Aburto in 2012 that consisted of a large-scale installation on the street and a media campaign on the Internet. The work simulated the upcoming construction of an apartment building that would replace Lima's Teatro Colón, a historical landmark.
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FTSE - A British Anti-Capitalist Rapper
Practitioner:
FTSE
Date:
Aug 26 2015
"FTSE" is Birmingham-born producer and rapper Sam Manville. As an anti-captialist, he though it would be funny to take the name of the British stock market index (Financial Times and Stock Exchange), but he also jokes the acronym stands for "Fuck The System, Ennit.”
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Angered by Unsafe City, Gurgaon Women Call for a ‘Girlcott’
Practitioner:
Gurgaon Girlcott
Date:
Apr 4 2012
India Ink [Blog] The New York Times Global Edition April 4, 2012 By Neha Thirani The women of Gurgaon, angered by the recent incidents of violent crimes against women in the outsourcing boom town, are calling for a “Girlcott.”
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Hansel and Gretel (Have Guns)
Practitioner:
National Rifle Association
Date:
Mar 28 2016
The N.R.A. Reimagines Classic Fairy Tales, With Guns. The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Nikeplatz
Practitioner:
Coachella Valley
Date:
Sep 1 2003
In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake.
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"Goo Phone" Chinese Company Used Leaked iPhone 5 Specs to Build Knockoff, Hopes to Sue Apple for Patent Infringement
Practitioner:
Goophone Company
Date:
Sep 6 2012
Just the other day, we were hearing about Samsung getting in legal trouble over patent violations with Apple. A federal court decision ruled that Samsung owes Apple more than $1 billion in restitution.
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Wait Watchers
Practitioner:
Haley Morris-Cafiero
Date:
Feb 11 2013
From the photographer's website:
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You Don't Need Stuff To Love Yourself!
Practitioner:
Matthew Silver
Date:
Sep 29 2015
New York performance artist Matthew Silver is at it again. In his most recent stunt he reminded people that self love can't be achieved through commodities. Chanting "You don't need stuff to love yourself" in his underwear at Columbus Circle he created a spectacle that attracted more and more people to his message.
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Yomango Fashion Show
Practitioner:
Yomango
Date:
Jul 5 2002
"On July 5, 2002, a strange new brand began cropping up in the streets of Barcelona. That day, at the height of sales season, more than fifty people rushed through the center of Barcelona to the Bershka clothing store to perform the very first Yomango fashion show.
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"Amèrikan Takes Over the Fashion New World"
Practitioner:
Shanae Designs
Date:
Apr 21 2018
Originally written for the Onion, “Amèrikan Takes Over the Fashion New World,” is an article that speaks of a fictitious company that has broken through the clothing market. This company was created as a way to inform the consumer of the appropriation different companies often get away with due to their consumers lack of knowledge.
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Attractive & Fat
Practitioner:
Jes Baker
Date:
May 19 2013
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
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Blixel: (Re)stock Image Collection
Practitioner:
Kenya Robinson
Date:
Apr 21 2021
The purpose of this project was the permeate stock images with more depictions of Black people. Stock images are usually easily found and utilized, showcasing people doing everyday activities or scenes. To boost representation of Black people in this particular image field, were left out, so the artist chose to recreate popular stock images with Black models to showcase representation and shed light on the lack of diversity in these photos.
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Mesmerizing Flesh: The Visceral Corporeality of Tamara Kostianovsky's Textile Sculptures
Practitioner:
Tamara Kostianovsky
Date:
Feb 3 2023
For artists exploring themes of violence towards humans and animals, there is a fine line between thoughtfully engaging and needlessly shocking the viewer; being sensationally explicit can turn people away while being tacit or innocuous may fail to make an impact.
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Sao Paulo goes completely ad-free with Clean City Law
Practitioner:
Mayor Gilberto Kassab
Date:
Sep 1 2006
Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.
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Turning powerful stats into art
Practitioner:
Chris Jordan
Date:
Jan 1 2008
Artist Chris Jordan shows us an arresting view of what Western culture looks like. His supersized images picture some almost unimaginable statistics -- like the astonishing number of paper cups we use every single day. https://www.ted.com/talks/chris_jordan_turning_powerful_stats_into_art?r...
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Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
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EASY TO ASSEMBLE - Spain's Podemos Leftist Party Printed its Program as an Ikea Catalog so Voters Will Actually Read It
Practitioner:
Podemos
Date:
Jun 9 2016
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
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Daughter
Practitioner:
Audi
Date:
Feb 5 2017
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
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Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
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