Projects tagged "Advertising & Consumerism"

Ben & Jerry's Defund the Police
Practitioner:
Ben & Jerry's
Date:
Mar 21 2021
"After the murder of George Floyd last year, cities all over the nation vowed to rethink their approach to public safety, including our hometown of Burlington, VT. We took a hard look at what's changed — and what hasn't."
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Mind Over Media
Practitioner:
Media Education Lab
Date:
Nov 1 2017
Mind Over Media is a crowdsourced educational platform that contains diverse examples of contemporary propaganda on a wide range of social, political, economic and environmental topics.
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Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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One Dress Protest
Practitioner:
Kristy Powell
Date:
Jan 3 2011
Independent blogger, Kristy Powell, decided to begin a digital action, beginning on January 3rd, 2011 and ending on January 3rd, 2012, where she would wear one dress for an entire year to call attention to the politics of fashion's dominance over our quotidian lives and relationships with our own bodies.
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Museum of Capitalism
Practitioner:
Andrea Steves and Timothy Furstnau
Date:
Jun 17 2017
Imagine a world without capitalism.
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Brandalism: Street Artists' 600 Ad Takeovers in Paris Protest the COP21 Climate Conference
Practitioner:
The Brandalism Project
Date:
Dec 1 2015
In a massive act of ‘brand vandalism’ just two days before the launch of the UN COP21 Climate Conference, 600 anti-advertisement posters have been installed in outdoor media spaces throughout the streets of Paris. The posters display artwork from over 80 artists from 19 different countries, including big names such as Banksy-collaborator Paul Insect, Alex One, Know Hope, Escif, Cleon Peterson, Hyuro, Jimmy Cauty, Ron English and many others.
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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Looping! Finding Your Inner Child in Your Underwear on the Streets
Practitioner:
Matthew Silver, Fritz Donnelley
Date:
Jan 1 2014
What is looping? Somewhere in between art, activism, and wackiness is this liberating experience. Matthew Silver and Fritz Donnelley, two New York City based performance artists got lonely acting silly in their underwear in public. Knowing that there were enough free spirits to join them, they started "Looping" and invited everyone to join them.
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A Night Of Philosophy And Ideas
Practitioner:
various
Date:
Jan 27 2018
"A Night of Philosophy and Ideas is a thinker’s lollapalooza. The free, 12-hour weekend lyceum at the Brooklyn Public Library includes spirited debate, live music, theater, performance art pieces, and film screenings. At any given hour, five or six different events will be taking place simultaneously. Visitors are encouraged to come and go as the spirit moves them.
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Street Advertising Takeover - Artist turns billboards into democratic spaces
Practitioner:
Jordan Seiler
Date:
Apr 3 2016
"Two weekends ago, a loose network of these artists and activists, under the name Subvertisers International, launched their first global effort to reclaim our shared public environment from its monopolization by commercial media. The demand was not for better or more truthful advertising, but to imagine what a city would look like when the stories we told ourselves in public space reflected a democratic voice.
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The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
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The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
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Support Breasts, Not Dictators
Practitioner:
Burma Campaign
Date:
Dec 10 2001
Barbed-wire bra protest over Burma investment 
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A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
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Activist busted after defacing anti-Islam ad in Times Sq. station
Practitioner:
Mona Eltahawy
Date:
Sep 26 2012
An Egyptian-born activist was arrested yesterday for spray-painting subway billboards that call enemies of Israel “savages” — amid a wave of vandalism unleashed on the inflammatory ads, which have divided the city. Mona Eltahawy, a self-described “liberal Muslim,” strolled up to one of the signs at the crowded 1/2/3 train mezzanine at the Times Square station and sprayed pink paint on the ads.
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When Luxury Stores Decorate Their Riot Barricades With Protest Art
Practitioner:
Various Artists
Date:
Jun 22 2020
Three months ago, when New York government officials ordered nonessential businesses closed to slow the spread of coronavirus, high-end retailers sheathed their stores in plywood barriers, as though readying for civil unrest.
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Big Tech CEOs Become 7ft Capitol Rioters
Practitioner:
Sum Of Us
Date:
Mar 25 2021
As tech leaders faced tough questions from Congress, SumOfUs, an 18 million member advocacy organization, was right outside with a larger-than-life installation of the January 6th Capitol riot that shows the role Big Tech played in sparking the insurrection.
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How Détournement Was Used as a Weapon in 15-M Protests
Practitioner:
15-M
Date:
May 15 2011
Just over a decade ago on May 15, 2011, a wave of social outrage began as the Spanish people collectively decided that they had had enough of the corruption, cuts, and inequalities affecting their country.
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Occupy Ikea: A great tactic behind a questionable cause.
Practitioner:
Unnamed
Date:
Jan 28 2013
Woman Spent 15 Days And Nights Occupying IKEA A woman, with the help of Portuguese creative agency TBWA Lisboa, went on 'protest' at an IKEA store in Portugal. Called ‘Occupy IKEA’, the movement was to urge IKEA to set up a store in Madeira. The woman spent 15 days and nights living in IKEA, setting up a live blog and a reality TV show about her days of protesting in the store.
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"Graffittied Graffiti"
Practitioner:
Professional Muralist and observers turned participants
Date:
Feb 1 2021
At a gallery within a shopping complex in the South Korean capital, a couple saw paint cans and brushes at their reach and use next to what was actually a finished portrait worth hundreds of thousands of dollars. Thinking the available paint and brushes was a signal to be a part of the art, they ended up technically vandalizing the artists' work.
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Is A Barbie Body Possible?
Practitioner:
Rehabs.com
Date:
Apr 18 2013
With her long slender limbs, small waist and 'flawless complexion' (at least when she has makeup on), it is no surprise that many young girls dream of being just like Barbie. However, it turns out that attaining Barbie’s dream bod is almost close to impossible—as highlighted in an infographic by Rehabs.com.
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Thus.
Practitioner:
nilankur
Date:
Mar 1 2014
This is an attempt to foster critical thinking and create social capital. www.thuscritique.wordpress.com
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