Projects tagged "Advertising & Consumerism"

LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
Supercopy LaCoste
Practitioner:
SUPERFLEX
Date:
Mar 30 2002
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
Putting a Stop to Supermodel Minnie Mouse
Practitioner:
Health at Every Size, Dances With Fat, Ragen Chastain
Date:
Sep 18 2012
When Disney and Barneys partnered together to create a runway-ready Minnie Mouse, outrage ensued from size and body acceptance activists claiming that the new Minnie Mouse was too skinny. Ragen Chastain, a leader in the Health at Every Size movement, and founder of popular blog "Dances With Fat," jumped on the controversy, and started a change.org petition that garnered over 145,000 signatures.
Television Commercial for Communism
Practitioner:
The Propeller Group
Date:
Jan 1 2012
Television Commercial for Communism: https://vimeo.com/129592556
UK Brandalism Campaign
Practitioner:
Various Artists
Date:
May 12 2014
From Glasgow to Brighton the streets of the UK looked a little different the morning of Monday 5/12/14. In 10 cities around the UK guerrilla install crews have been swapping over 300 ads with art works, creating the largest advertising takeover in world history.
No Shopping, Just Stop It!
Practitioner:
Buy Nothing Day Christmas
Date:
Nov 23 2012
Internet spreads word as networks shun adverts for Buy Nothing Day Duncan Campbell in Los Angeles The Guardian, Friday 24 November 2000 Today is America's Buy Nothing Day. An event that was started to poke pointed fun at consumerism is now being celebrated in more than 40 countries, embarrassing television networks and demonstrating the power of the internet as a political organising tool.
"Graffittied Graffiti"
Practitioner:
Professional Muralist and observers turned participants
Date:
Feb 1 2021
At a gallery within a shopping complex in the South Korean capital, a couple saw paint cans and brushes at their reach and use next to what was actually a finished portrait worth hundreds of thousands of dollars. Thinking the available paint and brushes was a signal to be a part of the art, they ended up technically vandalizing the artists' work.
Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
Dead Dove Publishing
Practitioner:
ArmoredSuperHeavy
Date:
May 5 2021
User @ArmoredSuperHeavy on Twitter recently posted a master document detailing their explorations into bookbinding, fanfiction preservation, and the online gift economy. Their bookbinding venture, named Dead Dove Publishing, is a project that seeks to preserve and legitimize fanworks and celebrate the fandom gift economy. The document explains their actions and the work they have done since they began two years ago.
Virtual Museum Law Conference on the Pandemic Effects
Practitioner:
Work from home Lawyers
Date:
Mar 15 2021
"Work-from-home lawyers and museum staff convened by webinar on 11 and 12 March, for an annual conference on Legal Issues in Museum Administration, hosted by the non-profit American Law Institute with the support of the Smithsonian Institution. This year’s focus was decidedly shaped by the Covid-19 pandemic, which has squeezed museums financially and pushed ever more museum activity into the digital realm.
Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
7 Days of Garbage
Practitioner:
Gregg Segal
Date:
Jul 10 2014
Gregg Segal -- a California-based artist who is known for using the medium of photography to explore culture with the "sensibility of a sociologist" -- asked family, friends, neighbors and other acquaintances to save their trash and recyclables for a week and then lie down and be photographed in it:
Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
H&M Ad-busting
Practitioner:
Daniel Soares
Date:
Jan 1 2014
Artist Daniel Soares pasted Photoshop toolbar stickers on these H&M posters as a nice little reminder that not all is as it seems. Y'all know how Photoshop messes with our perception of beauty, and I think this is a smart little stunt to snap us back into reality when we start to wonder why we never look like the girls on the posters we walk past every day.
Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
I shop therefore I am
Practitioner:
Barbara Kruger
Date:
Jan 1 1987
I Shop Therefore I Am (1987) is the work of Barbara Kruger . It became an iconic artwork, being reproduced on items such as shopping bags and other consumer products such as t-shirts. Kruger has often derived images from the mass media and pasted the words over them, particularly in Futura Bold . She then uses advertising to design her works.
Mesmerizing Flesh: The Visceral Corporeality of Tamara Kostianovsky's Textile Sculptures
Practitioner:
Tamara Kostianovsky
Date:
Feb 3 2023
For artists exploring themes of violence towards humans and animals, there is a fine line between thoughtfully engaging and needlessly shocking the viewer; being sensationally explicit can turn people away while being tacit or innocuous may fail to make an impact.
Hypothetical Development Corporation
Practitioner:
G.K. Darby, Ellen Susan, and Rob Walker
Date:
Apr 9 2011
"As a public service, H.D.O. invents a hypothetical future for each selected structure. Unlike a traditional, reality-based developer, however, our organization is not bound by rules relating to commercial potential, practical materials, or physics. In our view, plausibility is a creative dead end. That is to say: We are not trying to fool anybody."
A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
Joe Chemo
Practitioner:
Scott Plous via Adbusters
Date:
Jan 1 1996
From http://www.joechemo.org/about.htm
Hundreds of ‘honey bears’ posted all over SoMa in street art protest
Practitioner:
fnnch
Date:
Jan 29 2018
Local artist fnnch wants San Francisco to decriminalize certain types of art. You’re not seeing things: A whopping 450 “honey bears”—variations on the immediately recognizable and widely imitated bear-shaped honey bottles sold in seemingly every store in America--appeared all over SoMa late Sunday night, from the Embarcadero to Fifth Street.
Dyke Action Machine!
Practitioner:
Carrie Moyer & Sue Schaffner
Date:
Jan 1 1999
Taken from the website: Dyke Action Machine! (DAM!) is a two-person public art project founded in 1991 by artist Carrie Moyer and photographer Sue Schaffner. Between 1991 and 2004 DAM! blitzed the streets of New York City with public art projects that combined Madison Avenue savvy with Situationist tactics.
Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
Viande de Brousse: a Bushmeat Food-Cart Project
Practitioner:
Roger Peet and Ryan Burns
Date:
May 5 2011
This is a project about bushmeat: the hunting of wild meat in the forests of sub-Saharan Africa, for our purposes specifically the Democratic Republic of Congo. This bushmeat food-cart serves up information and interpretations of the

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