Projects tagged "Advertising & Consumerism"

Virtual Museum Law Conference on the Pandemic Effects
Practitioner:
Work from home Lawyers
Date:
Mar 15 2021
"Work-from-home lawyers and museum staff convened by webinar on 11 and 12 March, for an annual conference on Legal Issues in Museum Administration, hosted by the non-profit American Law Institute with the support of the Smithsonian Institution. This year’s focus was decidedly shaped by the Covid-19 pandemic, which has squeezed museums financially and pushed ever more museum activity into the digital realm.
Respect The Living Too
Practitioner:
McCann Tirana
Date:
Jun 1 2014
An advertising agency creates a one-time action for traffic safety, then uses documentation to generate awards and free promotion for their company. Did traffic fatalities actually drop after this was done once? Their Press Release doesn't make mention. From McCann's Press Release:
Is A Barbie Body Possible?
Practitioner:
Rehabs.com
Date:
Apr 18 2013
With her long slender limbs, small waist and 'flawless complexion' (at least when she has makeup on), it is no surprise that many young girls dream of being just like Barbie. However, it turns out that attaining Barbie’s dream bod is almost close to impossible—as highlighted in an infographic by Rehabs.com.
Always 'Like a Girl' Says the Female Emojis Are Terrible
Practitioner:
Aways
Date:
Mar 2 2016
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.
When Luxury Stores Decorate Their Riot Barricades With Protest Art
Practitioner:
Various Artists
Date:
Jun 22 2020
Three months ago, when New York government officials ordered nonessential businesses closed to slow the spread of coronavirus, high-end retailers sheathed their stores in plywood barriers, as though readying for civil unrest.
Support Breasts, Not Dictators
Practitioner:
Burma Campaign
Date:
Dec 10 2001
Barbed-wire bra protest over Burma investment 
Creative Activism in the Service of Corporations
Practitioner:
McDonalds
Date:
Dec 7 2012
McDonald’s wanted children in Hong Kong to spend more time with their imagination after a study showed that children spend an average of 5 hours studying per day. In its new ‘I’m Amazing’ campaign, the fast food chain challenges these children to draw and create their ideal McDonald’s environment.
#Protect Girls Project -- Anti-surrogacy Stickers
Practitioner:
Date:
Jan 19 2021
Many girls in China may have seen the advertisements of egg donation as a surrogate, in hospitals, schools, public toilets, shared bikes, ATMs...... They are everywhere and the number of this kind of advertisements is large. Though there are lots of girls who have never seen such advertisements or would never believe in them, there would still be some girls who would dial the numbers on the advertisements.
Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
Soviet Army Monument - REDUX
Practitioner:
various activists
Date:
Feb 23 2014
Since the beginning of Bulgaria's transition to democracy, the monument’s meaning and future has been the subject of heated debates. Opponents to the monument aren’t happy about the presence of such a dominating foreign army monument in the country that is situated higher and more central than national symbols. In recent years, the monument has turned into a canvas for anonymous political statements on multiple occasions.
EASY TO ASSEMBLE - Spain's Podemos Leftist Party Printed its Program as an Ikea Catalog so Voters Will Actually Read It
Practitioner:
Podemos
Date:
Jun 9 2016
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
The Merit Shop
Practitioner:
Daniel Soares, Pedro Sampaio, Joao Stein
Date:
Jan 1 2014
This shop is more interested in people than it is in profits. If you've got some mad dance skills, or even just some mediocre ones, you can purchase a variety of goods at The Merit Shop in San Francisco.
The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
For Once, Don't Do It
Practitioner:
Nike
Date:
May 29 2020
Text by Seth Cohen - On Friday night, as U.S. television screens burned with images of peaceful protests turning violent, Nike released a new socially conscious ad calling on Americans to do something quite different than the brand’s usual call to “Just Do It.” Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States.
Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
"Within the Terms and Conditions"
Practitioner:
Caroline Sinders
Date:
Jul 15 2021
A popular theme throughout media is the relationship between technology and art. While art is often bolstered and disseminated through technology, discussions arise of how technology both positively and negatively affects content. Caroline Sinders’ exhibition Within the Terms and Conditions explores the way content has been spread online.
I shop therefore I am
Practitioner:
Barbara Kruger
Date:
Jan 1 1987
I Shop Therefore I Am (1987) is the work of Barbara Kruger . It became an iconic artwork, being reproduced on items such as shopping bags and other consumer products such as t-shirts. Kruger has often derived images from the mass media and pasted the words over them, particularly in Futura Bold . She then uses advertising to design her works.
Adidas by Stella McCartney’s SS21 collection calls on us to protect our oceans
Practitioner:
Stella McCartney w/ Adidas, Monika Mogi, Netti Hurley
Date:
Apr 1 2021
When we think about the protectors of our oceans, our mind is instantly drawn to the image of the lifeguard. Pamela Anderson and David Hasselhoff in bright red swimsuits, their enviable bodies on show, as they run along the coastline. As a result our concept of the role has an elitism about it.
Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
Museum of Capitalism
Practitioner:
Andrea Steves and Timothy Furstnau
Date:
Jun 17 2017
Imagine a world without capitalism.
Dude Protests with a Sign
Practitioner:
Seth Phillips
Date:
Feb 8 2020
From an article in BoredPanda: "If you’ve ever felt like your voice and opinion doesn’t matter in the vast world, then Seth is here to prove you wrong. This New Yorker runs the ‘Dude With Sign’ Instagram account where he uploads photos of himself protesting the strangest, weirdest, most random things. And the best thing is, we can relate to most of what he’s written on his signs.
The Wack Donalds Project and Mr One Teas
Practitioner:
Mr One Teas
Date:
Apr 13 2011
A French illustrator/painter/graphic designer from Nice who also has had shows in galleries in Monaco, Mr OneTeas is known to some as a graffiti artist who samples pop culture on his canvasses and appropriates commonly recognizable images of Hollywood names like Liz Taylor, Princess Grace, and Alfred Hitchcock. He also presents 80s television culture ironically (spotlighting Gary Coleman, Alf, Mr.

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