Projects tagged "Advertising & Consumerism"

One Dress Protest
Practitioner:
Kristy Powell
Date:
Jan 3 2011
Independent blogger, Kristy Powell, decided to begin a digital action, beginning on January 3rd, 2011 and ending on January 3rd, 2012, where she would wear one dress for an entire year to call attention to the politics of fashion's dominance over our quotidian lives and relationships with our own bodies.
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Yomango Fashion Show
Practitioner:
Yomango
Date:
Jul 5 2002
"On July 5, 2002, a strange new brand began cropping up in the streets of Barcelona. That day, at the height of sales season, more than fifty people rushed through the center of Barcelona to the Bershka clothing store to perform the very first Yomango fashion show.
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The Wack Donalds Project and Mr One Teas
Practitioner:
Mr One Teas
Date:
Apr 13 2011
A French illustrator/painter/graphic designer from Nice who also has had shows in galleries in Monaco, Mr OneTeas is known to some as a graffiti artist who samples pop culture on his canvasses and appropriates commonly recognizable images of Hollywood names like Liz Taylor, Princess Grace, and Alfred Hitchcock. He also presents 80s television culture ironically (spotlighting Gary Coleman, Alf, Mr.
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Shift Change Dress
Practitioner:
Anyone!
Date:
Jan 31 2016
Shift Change Dress is a community fashion & art project that utilizes a shift dress sewing pattern as a medium for communication and action. Participants are encouraged to use the pattern as a blank canvas for their art or message and to share their work with the community.
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The Last Billboard
Practitioner:
Jon Rubin
Date:
Jan 1 2013
The Last Billboard is a 36-foot art installation located in Pittsburgh, Pennsylvania. Created in 2013, it features a steel frame and removable wooden letters that must be arranged by hand. Each month a different artist, activist or individual is invited by creator and curator, Jon Rubin, to come and utilize the billboard space. The participants share messages over this medium in the form of thoughtful questions, esoteric musings, or other visual means.
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The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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Museum of Capitalism
Practitioner:
Andrea Steves and Timothy Furstnau
Date:
Jun 17 2017
Imagine a world without capitalism.
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Land O Rape Culture Stickers Replace Land O Lakes Butter Packaging
Practitioner:
Recycled Propaganda
Date:
Feb 4 2018
Stickers imitating the Land O Lakes Butter packaging are being placed in grocery stores over the original packaging. The packaging has been altered to say "Land O Rape - Culture" by street artist Recycled Propaganda.
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Benetton 'Unhate' Campaign Ads: White House Issues Statement on Obama Kiss
Practitioner:
United Colors of Benetton
Date:
Nov 17 2011
It seems a lot of powerful people hate Benetton's new 'Unhate' Campaign ads. The recently unveiled images show world leaders like the Pope and U.S. President Barack Obama kissing their perceived enemies. On Thursday, the White House issued a statement condemning Benetton for its provocative campaign.
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Hundreds of ‘honey bears’ posted all over SoMa in street art protest
Practitioner:
fnnch
Date:
Jan 29 2018
Local artist fnnch wants San Francisco to decriminalize certain types of art. You’re not seeing things: A whopping 450 “honey bears”—variations on the immediately recognizable and widely imitated bear-shaped honey bottles sold in seemingly every store in America--appeared all over SoMa late Sunday night, from the Embarcadero to Fifth Street.
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Abercrombie and Fat
Practitioner:
Jes Baker
Date:
May 20 2013
Jes Baker, 26, created a campaign called Abercrombie and Fat in response to the CEO of Abercrombie and Fitch. In 2006, the CEO released a statement that his target consumer is the cool, All American kid who has a lot of friends. He continues to say that his business is exclusive and a lot of people do not belong in his clothes.
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A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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Adidas by Stella McCartney’s SS21 collection calls on us to protect our oceans
Practitioner:
Stella McCartney w/ Adidas, Monika Mogi, Netti Hurley
Date:
Apr 1 2021
When we think about the protectors of our oceans, our mind is instantly drawn to the image of the lifeguard. Pamela Anderson and David Hasselhoff in bright red swimsuits, their enviable bodies on show, as they run along the coastline. As a result our concept of the role has an elitism about it.
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Calling Big Brands of Soda
Practitioner:
GreenPeaceUSA
Date:
Apr 5 2021
"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see. The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE! Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!
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We Do Care
Practitioner:
Allthosewalls
Date:
Dec 3 2016
‘MADE IN BANGLADESH’: NEWYORKERS RAISE AWARENESS ABOUT WORKER EXPLOITATION IN FASHION INDUSTRY New York City – Models are marching along the biggest shops in Fifth Avenue, wearing faux bloodied shirts with statements 'Made in Bangladesh’, ‘Support Cheap Labor.’ Myths about ethical consumption: ineffective, expensive and subordinate
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LUSH Launches Massive Campaign to End Shark Slaughter on World Oceans Day
Practitioner:
LUSH Fresh Handmade Cosmetics
Date:
Jun 6 2019
Vegan-friendly cosmetics brand LUSH is launching the “Shark Attack” campaign to save sharks from slaughter on World Oceans Day (June 8). Starting today, LUSH will re-launch its popular vegan Shark Fin Soap online (available in-store starting June 8) and donate 100 percent of the $5.95 sales price to The Rob Stewart Sharkwater Foundation, an organization created to continue the work of late ocean conservationist and filmmaker Rob Stewart.
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Hijabizing Dolce & Gabbana
Practitioner:
Princess Hijab
Date:
Oct 18 2011
Princess Hijab is an anonymous female street artist working primarily in Paris, France. Her art centres on veiling the main characters of subway advertisements using black paint. Few facts are known about Princess Hijab.
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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EASY TO ASSEMBLE - Spain's Podemos Leftist Party Printed its Program as an Ikea Catalog so Voters Will Actually Read It
Practitioner:
Podemos
Date:
Jun 9 2016
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
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Say No To Body Shame
Practitioner:
Mounica Tata
Date:
Aug 18 2020
Mounica Tata launched Doodleodrama as an online journal to improve representation for her body type in mainstream media. “I’ve always been an overweight person and bullied and shamed for the same. Only fairly recently I’ve learned to make my peace with my body. My own journey with my body inspired/continues to inspire me to talk about it.”
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Zou Yaqi, a Chinese woman who spent 21 days living in Beijing for free by taking advantage of inherent classism issues in China
Practitioner:
Zou Yaqi
Date:
May 1 2021
BEIJING — Like many art students, Zou Yaqi often worried she’d be unable to afford to live in Beijing after graduation. So, earlier this year, she decided to set herself a daunting challenge: Survive in the city for three weeks without spending a single yuan. It turned out to be a piece of cake. 
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Gay Shame S.F.
Practitioner:
Gay Shame S.F.
Date:
Dec 17 2001
From the screaming queens of the Stonewall Riots to the contemporary Human Rights Campaign corporate gays, the politics and methods of queer activism have clearly fluxuated. By the late 1970s, the radicalism of stonewall was replaced with a more formal Gay Liberation movement that focused on civil rights.
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Rolezinho Pretoi/Black Stroll
Practitioner:
Coletivo Preto and the Grupo Emú
Date:
Feb 28 2018
“How different. Exotic,” commented one women as she watched a group of almost 50 people — mostly young and black, many wearing bright fabrics with African designs — stroll through the Shopping Leblon mall.
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Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
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Molson’s newest red beer fridge touts Canada’s multicultural side
Practitioner:
Molson Canadian and Google
Date:
Jun 25 2015
The Globe and Mail Inc. Written by SUSAN KRASHINSKY MARKETING REPORTER TORONTO PUBLISHED JUNE 25, 2015 UPDATED MARCH 25, 2017 This is one persnickety refrigerator. Molson Coors Brewing Co.'s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.
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