Projects tagged "Advertising & Consumerism"

Dove Real Beauty Campaign
Practitioner:
Dove
Date:
Apr 6 2014
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
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Dead Dove Publishing
Practitioner:
ArmoredSuperHeavy
Date:
May 5 2021
User @ArmoredSuperHeavy on Twitter recently posted a master document detailing their explorations into bookbinding, fanfiction preservation, and the online gift economy. Their bookbinding venture, named Dead Dove Publishing, is a project that seeks to preserve and legitimize fanworks and celebrate the fandom gift economy. The document explains their actions and the work they have done since they began two years ago.
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A New Kind of Barbie
Practitioner:
Nikolay Lamm
Date:
Mar 6 2014
"Many people have criticized Barbie dolls for their unrealistic proportions, claiming that they give young girls a warped idea of what beauty should be. To tackle this problem, Nikolay Lamm created digital visualizations of a regular-sized “Barbie” doll, hoping to promote realistic beauty standards.
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Adidas by Stella McCartney’s SS21 collection calls on us to protect our oceans
Practitioner:
Stella McCartney w/ Adidas, Monika Mogi, Netti Hurley
Date:
Apr 1 2021
When we think about the protectors of our oceans, our mind is instantly drawn to the image of the lifeguard. Pamela Anderson and David Hasselhoff in bright red swimsuits, their enviable bodies on show, as they run along the coastline. As a result our concept of the role has an elitism about it.
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"Goo Phone" Chinese Company Used Leaked iPhone 5 Specs to Build Knockoff, Hopes to Sue Apple for Patent Infringement
Practitioner:
Goophone Company
Date:
Sep 6 2012
Just the other day, we were hearing about Samsung getting in legal trouble over patent violations with Apple. A federal court decision ruled that Samsung owes Apple more than $1 billion in restitution.
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Reverend Billy and the Stop Shopping Choir
Practitioner:
Reverend Billy
Date:
May 25 1950
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community, with 50 performing members and a congregation in the thousands. We are wild anti-consumerist gospel shouters and Earth loving urban activists who have worked with communities on four continents defending community, life and imagination. Our Devils over the 15 years of our "church" have remained the same: Consumerism and Militarism.
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Occupy Museums Hosts a Faux Graduation Ceremony at the Whitney Museum
Practitioner:
Occupy Museums
Date:
May 5 2017
The Whitney Museum of American Art’s pay-what-you-wish Fridays are typically busy. For two-and-a-half hours out of the 53 the museum is open each week, visitors can enter without paying the usual $25 admission fee, a brief and temporary, but recurrent, leveling of the playing field for art lovers.
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Attractive & Fat
Practitioner:
Jes Baker
Date:
May 19 2013
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
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Vetements old clothes piles against fast fashion
Practitioner:
Vetements
Date:
Feb 8 2018
Vetements' trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project.
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Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Sweatshop A Dark Comedic Game on Offshore Manafacturing
Practitioner:
Channel 4 Education and Littleloud
Date:
Jul 17 2011
From the Games for Change website:
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Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front
Practitioner:
Billboard Liberation Front
Date:
Dec 1 1977
For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.
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Sao Paulo goes completely ad-free with Clean City Law
Practitioner:
Mayor Gilberto Kassab
Date:
Sep 1 2006
Mayor Gilberto Kassab passed a Clean City Law that banned all public advertising in Sao Paulo, one of the world's most populous cities. The mayor gained the support of the city's elites in pressing the law as an anti-pollution measure targeting "visual pollution". The city was quickly stripped of its ubiquitous billboards, signs, graffiti and other public ads.
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#wakandathevote
Practitioner:
The Movement for Black Lives
Date:
Feb 18 2018
The Movement for Black Lives recognized a great opportunity to register a whole lot of people to vote: the opening weekend of Black Panther. According to activist Kayla Reed, the campaign has already inspired similar drives all over the country.
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Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
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Activist busted after defacing anti-Islam ad in Times Sq. station
Practitioner:
Mona Eltahawy
Date:
Sep 26 2012
An Egyptian-born activist was arrested yesterday for spray-painting subway billboards that call enemies of Israel “savages” — amid a wave of vandalism unleashed on the inflammatory ads, which have divided the city. Mona Eltahawy, a self-described “liberal Muslim,” strolled up to one of the signs at the crowded 1/2/3 train mezzanine at the Times Square station and sprayed pink paint on the ads.
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The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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Calling Big Brands of Soda
Practitioner:
GreenPeaceUSA
Date:
Apr 5 2021
"This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see. The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE! Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!
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Occupy Barbie Dream-House
Practitioner:
Linksjugend [solid] Berlin Kreuzkölln
Date:
May 16 2013
We at "Left Youth ['solid] Kreuzkölln" have been around long enough of this policy and its lousy consequences for us. But how to solve the problem now? The problem is clearly the capitalist society for us. Even at school you will be prepared for competition and profit motive. We say: Stop it! The manifesto: Barbie Dream House in Berlin? Not with us!
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A Presidential Parody
Practitioner:
A Presidential Parody, Maia Lorian, Abe Lincoln Jr.
Date:
Nov 19 2018
NEW YORK, Ny., Nov 19, 2018 - Two artists, Actress/Creator/Native New Yorker Maia Lorian and collaborator veteran NYC Street Artist Abe Lincoln Jr. bring to you “A Presidential Parody.” In a nation that seems to place higher value on the American dollar over the American life, the artists felt it was time to release an ad campaign that reflects Trump’s “all American” values.
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This Girl Can
Practitioner:
Sport England
Date:
Dec 15 2015
This Girl Can is a campaign launched by England Sports to encourage women to be active no matter how they do it or how they look. In common culture, the trend is to be fit, active, and toned. Social media is filled with women having "the perfect body", sculpted to perfection in every way. Although being healthy and fit is attainable with hard work and dedication, most women struggle to attain their goals.
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France Plans Fashion Revolution with Climate-Impact Labels
Practitioner:
The French Agency for Ecological Transition (Ademe)
Date:
Aug 12 2022
Is it better for the environment if you buy a brand-new cotton T-shirt or a recycled one? Well, it depends. Recycling has apparent benefits, but the process shortens cotton fibres and so usually has to be mixed with some oil-based material to keep it from falling apart. Such trade-offs make it tricky to figure out the real sustainability rating of clothes — but brands in Europe will soon have no choice.
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When Luxury Stores Decorate Their Riot Barricades With Protest Art
Practitioner:
Various Artists
Date:
Jun 22 2020
Three months ago, when New York government officials ordered nonessential businesses closed to slow the spread of coronavirus, high-end retailers sheathed their stores in plywood barriers, as though readying for civil unrest.
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Joey Skaggs: novelty silliness and well-packaged rebellion
Practitioner:
Joey Skaggs
Date:
May 9 2013
In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli, appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible.
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