Projects tagged "Vangardist"

Men's Magazine Prints Editions Using HIV-Infected Blood To Tackle Stigma
Practitioner:
Vangardist, Saatchi & Saatchi
Date:
May 4 2015
Thanks to dramatic advances in drug therapy, infection with HIV has been transformed from a death sentence to a chronic, manageable disease. HIV-positive patients can even enjoy a normal life expectancy if treatment is successful. So we needn’t worry about this virus anymore, right? Sadly, that seems to be the misinformed idea held by many.
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Vangardist HIV+ Magazine
Practitioner:
Vangardist
Date:
May 4 2015
HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.
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