By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
Many of the banks originally situated on Bank Street in Sharjah have left for more lucrative locations, so we have imagined a new, non-monetary banking model for the street.
What if we were to regard the sum total of memories and stories of the people in this area as the real capital of the street?
And what if this new currency could be invested in the new Bank Street and converted into physical objects?
For the Midsummer Festival in Cork, Ireland, SUPERFLEX encouraged Lord Mayor of Cork Cllr. Dara Murphy to bring a proposal to the city council that would ban the use of the word 'Recession' in the city.
