Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
The Vegan CEO of Smithfield Foods
Practitioner:
DXE
Date:
Dec 22 2020

According to Direct Action Everywhere, activist Matt Johnson was able to get booked on Bartiromo’s show as Smithfield Foods’ new CEO and President Dennis Organ. During the interview, he warned viewers that factory farms like the ones Smithfield operates could create the next pandemic, without raising any suspicion from Bartiromo, who simply plowed forward with the segment.

The Amplification Project: Digital Archive for Forced Migration, Contemporary Art, and Action
Practitioner:
Artists and Activists
Date:
Aug 1 2020

The Amplification Project: Digital Archive for Forced Migration, Contemporary Art, and Action (https://theamplificationproject.com) is a community-led participatory public digital archive to which any artist and activist can document, preserve and share their work inspired, influenced, or affected by forced migration.

Left Litter in the Park? Thailand Officials Will Mail It to Your Home
Practitioner:
Varawut Silpa-archa, Environment Minister of Thailand
Date:
Sep 15 2020

Officials in Thailand had an unorthodox approach to deal with visitors who left a tent filled with litter in a national park: mail the trash to the offenders.

The Climate Clock
Practitioner:
Andrew Boyd & Gan Golan
Date:
Sep 15 2020

For more than 20 years, Metronome, which includes a 62-foot-wide 15-digit electronic clock that faces Union Square in Manhattan, has been one of the city’s most prominent and baffling public art projects.

My Calling (Card) #1 Meta-Performance (1987-88; 00:58:00)
Practitioner:
Adrian Piper
Date:
Jan 30 1987

Adrian Piper created 'calling cards' that can stand alone as individual works, but Piper also used them in performances.

Vietnam comes to Washington
Practitioner:
Vietnam Veterans Against the War
Date:
Jun 15 1971

It’s the summer of 1971 and tourists flock around one of Washington DC’s most famous hotspots – the Capitol steps. Journalist Art Goldberg recalls ‘a squad of soldiers moving through the space. They are grubby-looking troopers, clad in jungle fatigues. Jumping a low fence, they begin shouting at a group of tourists. “All right! Hold it! Hold it! Nobody move. Nobody move!” Their voices full of tension and anger. A man runs from the crowd.

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