Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Fake Air Force 1
Practitioner:
Putian shoe manufacturer
Date:
Apr 26 2021

Better Cotton Initiative (BCI) was registered in 2009 and headquartered in Geneva, Switzerland. It is a non-profit international membership organization with representative offices in China, India, Pakistan, and London. It has more than 400 member organizations around the world, mainly including cotton growers, cotton textile enterprises, and retail brands. The group aims to promote what it calls "Better Cotton" around the world.

Adidas by Stella McCartney’s SS21 collection calls on us to protect our oceans
Practitioner:
Stella McCartney w/ Adidas, Monika Mogi, Netti Hurley
Date:
Apr 1 2021

When we think about the protectors of our oceans, our mind is instantly drawn to the image of the lifeguard. Pamela Anderson and David Hasselhoff in bright red swimsuits, their enviable bodies on show, as they run along the coastline. As a result our concept of the role has an elitism about it.

Felipe Romero Beltrán captures young migrants coming-of-age in Seville
Practitioner:
Felipe Romero Beltrán
Date:
Apr 13 2021

Horror stories about treacherous boat journeys from Africa to the Mediterranean far too often make headline news. The men, women and children fleeing their homes to start a new life in Europe become faceless numbers in the media, and are ‘othered’ by conservative politicians for their own agenda.

Hedonistic pictures of Barcelona’s queer underworld
Practitioner:
Leo Adef
Date:
Apr 15 2021

Topless queer men light spliffs on the beach. A trans man injects testosterone on the toilet. Drag queens nonchalantly scroll through their phones and smoke. These are just some of the images that make up the new book from Leo Adef. Titled WARP, it’s comprised of photographs captured across four years spent in Barcelona's queer underworld

Carlota Guerrero's erotic photos celebrate a surreal sense of femininity
Practitioner:
Carlota Guerrero
Date:
Apr 27 2021

From intimate portraits to urban performance art, the through line of photographer Carlota Guerrero’s work has always been her stripped back sense of feminine reverie: rumpled sheets and broken shells, translucent tights and long braids, dusty floors and bare chests.

Make A Wave Disney Project
Practitioner:
Disney-Demi Lovato & Joe Jonas
Date:
Aug 9 2010

"Make a Wave" is a song sung by Demi Lovato and Joe Jonas for Disney's Friends for Change, a charity group formed by Disney for their "Friends for Change" campaign. The song was written by Scott Krippayne and Jeff Peabody, the same team that penned Jordin Sparks' song "This Is My Now" for American Idol. "Make a Wave" was introduced and performed at Walt Disney World Resort in Lake Buena Vista, Florida.

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