Projects with Clear Short-Term Goals

These projects all have short-term goals. Ideally each contributes to a campaign with a clear, well-defined path to a goal. Ideally, there are targets—people, institutions—that the project (and/or campaign) pressures and which, if pressured, can help achieve the goal.
LGBT activists ask strangers for hugs in China protest at Weibo censorship
Practitioner:
Chinese LGBT activists
Date:
Apr 19 2018

A social experiment testing the public’s reaction to gay people in China has gone viral.

The blindfolded activists stood in public wearing T-shirts that said “I’m gay would you hug me?” and video of the protest then spread rapidly on Weibo, a hugely popular social media platform in China.

The social experiment follows a recent announcement by Weibo to ban gay content on its platform of 400 million active users.

Climate activists swarm Oregon Capitol to support cap-and-trade bill
Practitioner:
Climate Activists
Date:
Feb 11 2020

Hundreds of demonstrators raise their voices and signs to urge legislators to act on greenhouse gas emissions.

Activists seeking to clean Oregon's environment by reducing greenhouse gas emissions turned out by the hundreds at Capitol Tuesday, Feb. 11, pushing legislators to move ahead with a cap-and-trade policy.

Bad News: the game
Practitioner:
DROG
Date:
Jan 1 2020

In Bad News, you take on the role of fake news-monger. Drop all pretense of ethics and choose a path that builds your persona as an unscrupulous media magnate. But keep an eye on your ‘followers’ and ‘credibility’ meters. Your task is to get as many followers as you can while slowly building up fake credibility as a news site. But watch out: you lose if you tell obvious lies or disappoint your supporters!

RED CARD TO VIOLENCE Juventus and Serie A stars have red marks on face in campaign to stop domestic violence against women
Practitioner:
Juventus, WeWorld Onlus, Lega Serie A
Date:
Nov 23 2020

SERIE A players are once again doing their bit to raise awareness for a campaign against violence to women.

They have teamed up with Italian organisation WeWorld Onlus, and will promote the cause at all ten Serie A matches this weekend.

Players will have red stripes on their cheeks as they play their matches.

The striking look seeks to promote WeWorldOnlus' Red Card to Violence campaign.

Invisible Women - A World Designed for Men
Practitioner:
Caroline Criado Perez
Date:
Mar 7 2019

The problem with feminism is that it’s just too familiar. The attention of a jaded public and neophiliac media may have been aroused by #MeToo, with its connotations of youth, sex and celebrity, but for the most part it has drifted recently towards other forms of prejudice, such as transphobia. Unfortunately for women, though, the hoary old problems of discrimination, violence and unpaid labour are still very much with us.

I am not coronavirus: The protest of a young Chinese-Italian against xenophobia in Italy
Practitioner:
a Chinese-Italian
Date:
Feb 2 2020

Massimiliano Martigli Jiang was born in Wenzhou, China but moved with his parents to Italy when he was still a child. The 29 year-old grew up in Italy and considers himself as much Italian as Chinese.

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