Projects with Clear Short-Term Goals

These projects all have short-term goals. Ideally each contributes to a campaign with a clear, well-defined path to a goal. Ideally, there are targets—people, institutions—that the project (and/or campaign) pressures and which, if pressured, can help achieve the goal.
The Vegan CEO of Smithfield Foods
Practitioner:
DXE
Date:
Dec 22 2020

According to Direct Action Everywhere, activist Matt Johnson was able to get booked on Bartiromo’s show as Smithfield Foods’ new CEO and President Dennis Organ. During the interview, he warned viewers that factory farms like the ones Smithfield operates could create the next pandemic, without raising any suspicion from Bartiromo, who simply plowed forward with the segment.

Gay men take over the Proud Boys Twitter hashtag
Practitioner:
Proud (Gay) Boys
Date:
Oct 4 2020

The Proud Boys hashtag, which members of the far-right group have been using, was trending Sunday after gay men on Twitter hijacked it and flooded the feed with photos of their loved ones and families and with memes.

Left Litter in the Park? Thailand Officials Will Mail It to Your Home
Practitioner:
Varawut Silpa-archa, Environment Minister of Thailand
Date:
Sep 15 2020

Officials in Thailand had an unorthodox approach to deal with visitors who left a tent filled with litter in a national park: mail the trash to the offenders.

My Calling (Card) #1 Meta-Performance (1987-88; 00:58:00)
Practitioner:
Adrian Piper
Date:
Jan 30 1987

Adrian Piper created 'calling cards' that can stand alone as individual works, but Piper also used them in performances.

Feminists Paper Paris With Stark Posters Decrying Domestic Abuse
Practitioner:
Les Colleuses/ The Gluers
Date:
Sep 11 2020

A widespread but illegal campaign by a group calling itself “the Gluers” uses posters to denounce violence against women. It has become an effective — and ubiquitous — tool to raise awareness.

On a recent mild night, a squad of four young women wandered through a peaceful neighborhood in eastern Paris, armed with a bucket of glue, a paintbrush and backpacks loaded with posters.

Vietnam comes to Washington
Practitioner:
Vietnam Veterans Against the War
Date:
Jun 15 1971

It’s the summer of 1971 and tourists flock around one of Washington DC’s most famous hotspots – the Capitol steps. Journalist Art Goldberg recalls ‘a squad of soldiers moving through the space. They are grubby-looking troopers, clad in jungle fatigues. Jumping a low fence, they begin shouting at a group of tourists. “All right! Hold it! Hold it! Nobody move. Nobody move!” Their voices full of tension and anger. A man runs from the crowd.

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