Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
GM Announces Climate Commitment
Practitioner:
Ailie Rutherford
Date:
Nov 29 2006

Concerned Citizens impersonated LA Autoshow hosts, interrupting a keynote speech from the General Motors' CEO. They present a pledge on behalf of GM, committing in writing to becoming an leader in fuel efficiency, and to follow through on all the environmental rhetoric promised in speech. The real CEO refuses.

Singing Disrupts Oil Auction
Practitioner:
Feminist Economics
Date:
Feb 22 2016

Utah environmentalists infiltrated a federal oil-and-gas lease auction and refused to stop singing until they were escorted out.

Singing to Disrupt Housing Auction
Practitioner:
Occupy Wall Street
Date:
Apr 17 2012

Demonstrators aligned with the Occupy Wall Street movement sang their way into handcuffs during a Bronx foreclosure auction Monday to protest the housing crisis that continues to plague the borough.

They serenaded a courtroom of real estate investors with the lyrics, "Y'all are speculating off people's pain. With all due respect, you should be ashamed."

Brokers and Police for the Occupation
Practitioner:
The Yes Men
Date:
Oct 23 2011

Two members of the Yes Lab brought a dozen thrift-store suits to Zuccotti Park and asked for volunteers. Then, within earshot of the police, the group made a human microphone announcement about a "highly risky, very arrestable" action. Then, together with a brand-new police escort, the group headed towards the Wall Street Bull chanting "Castrate the bull!" and other angry slogans. More police joined.

Ghillie Suits Occupy UBS
Practitioner:
Seda Erdural
Date:
Feb 22 2012

The Yes Lab collaborated with "Knobotiq" to design an action against UBS, a financial services giant renowned for aiding tax evaders, funding environmental destruction, and getting bailed out by the public.

Otpor Barrel Action
Practitioner:
Otpor
Date:
May 1 2000

The Milosevic regime ruled over Serbia and Yugoslavia for about 13 years. To maintain control, the Milosevic regime was infamous for arbitrary arrests, beatings, imprisonment and even murder of avid opponents.

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