Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
José Bové dismantles a McDonald's
Practitioner:
Andreja Kulunčić, Ahmet Ögüt
Date:
Aug 12 1999

José Bové, a sheep farmer/activist in Aveyron in the Midi-Pyrénées region of France, is a modern day Astérix, a mythical Gaul who drubbed foreign intruders centuries ago. In Bové's case, the intruder was McDonald's, the American fast food chain.

ACT UP protests
Practitioner:
ACT UP
Date:
Jan 15 1987

In 1987 with AIDS deaths in the thousands and government policy still criminally indifferent, activists formed ACT UP (AIDS Coalition to Unleash Power) with the purpose of turning grief and fear into rage and action. 

Ace Bank
Practitioner:
Liat Berdugo
Date:
Oct 1 2006

ACE Bank was a hoax bank developed as part of a bigger campaign by Netwerk Vlaanderen, a Belgian organization concerned with banks’ responsibilities for what they invest in. ACE bank was an elaborate deception, with a headquarters in central Brussels, parodying other banks. It claimed to be investigating whether there was a market for its special way of doing business.

Foreigners out! Schlingensiefs Container
Practitioner:
Christoph Schlingensief
Date:
Jun 11 2000

Foreigners out! Schlingensiefs Container (Ausländer raus! Schlingensiefs Container), alternately named "Wien-Aktion", "Please Love Austria—First European Coalition Week", or "Foreigners Out—Artists against Human Rights", is an art project and television show from 2000 that took place within the scope of the annual Wiener Festwochen. It was created by Christoph Schlingensief and directed by Paul Poet.

Diagram of the "Brookes" Slave Ship
Practitioner:
18th century abolitionists
Date:
Jan 1 1787

This diagram of the 'Brookes' slave ship is probably the most widely copied and powerful image used by the abolitionist campaigners. It depicts the ship loaded to its full capacity - 454 people crammed into the hold.The 'Brookes' sailed the passage from Liverpool via the Gold Coast in Africa to Jamaica in the West Indies.

The Yes Men - Bhopal Hoax
Practitioner:
The Yes Men
Date:
Dec 3 2004

“I am very, very happy to announce that for the first time, Dow is accepting full responsibility for the Bhopal catastrophe. We have a $12 billion plan to finally, at long last, fully compensate the victims, including the 120,000 who may need medical care for their entire lives, and to fully and swiftly remediate the Bhopal plant site,” said the supposed Dow Chemical spokesman, Jude Finisterra, on Dec. 3, 2004, during an appearance on BBC World.

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