Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Levitating the Pentagon
Practitioner:
The Yippies
Date:
Oct 21 1967

It was 1967, and sentiment against the Vietnam War was in the air nationwide. The counterculture was flourishing on the heels of the Summer of Love. Organizers from Mobe — the National Mobilization Committee to End the War in Vietnam — initially called for a massive march on Washington.

Benjamin Lay spills blood at 1738 Quaker Meeting
Practitioner:
Benjamin Lay
Date:
Sep 1 1738

It was September 1738, and Benjamin Lay had walked 20 miles, subsisting on “acorns and peaches,” to reach the Quakers’ Philadelphia Yearly Meeting. Beneath his overcoat he wore a military uniform and a sword — both anathema to Quaker teachings. He also carried a hollowed-out book with a secret compartment, into which he had tucked a tied-off animal bladder filled with bright red pokeberry juice.

Occupation of Alcatraz Island
Practitioner:
Native American Activists
Date:
Nov 20 1969

The beacon flashed incessantly. On. Off. On again.

Like some sort of traffic light gone crazy, it pierced the thick nighttime mist hovering over San Francisco Bay. The light sent a message five miles across the dark waters from Ghirardelli Square to Alcatraz Island. There, cheers erupted as the light flashed the words, "Go Indians!"

#YesAllWomen
Practitioner:
#YesAllWomen
Date:
May 15 2014

In May, the horrific mass shooting in Isla Vista, CA, triggered national conversations about violent misogyny. After some Twitter users began using the hashtag #NotAllMen to defensively derail the conversation, the hugely popular hashtag #YesAllWomen emerged, getting tweeted over 1 million times within just a few days.

Santa Claus Army
Practitioner:
Solvognen
Date:
Dec 25 1974

In the early 1970s, Denmark was hit by the energy crisis sweeping the globe. A rise in the price of oil led by the nations of OPEC (Organisation of Petroleum Exporting Countries) led to a global economic slow-down, especially in industrialised nations.

Avatar in Bil'in
Practitioner:
Palestinian and Israeli activists
Date:
Feb 10 2010

Bil'in is a Palestinian village located 12 kilometres west of the city of Ramallah in the central West Bank. In 2005, the Israeli government began constructing the security barrier in the Bil’in area, and since then approximately 55 percent of Bil’in’s former land has been used for the construction of the Modi’in Illit settlement.

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