In 1987 with AIDS deaths in the thousands and government policy still criminally indifferent, activists formed ACT UP (AIDS Coalition to Unleash Power) with the purpose of turning grief and fear into rage and action.
Long before the red ribbon became an innocuous symbol of AIDS
“awareness” and celebrity philanthropy, there was the pink triangle and
there was ACT UP and there were thousands of people taking to the
streets for their lives. Once a symbol used to mark suspected queers for
death in the Holocaust, ACT UP appropriated the pink triangle for
April 2nd, 2016, organized by members of the Aids Coalition to Unleash Power faction in London, five activists stormed London's Gilead Pharmaceutical offices and frantically disrobed to reveal painted backs spelling out the word 'Greed." About 30 other activists rallied outside the building.
