Hoax Award Issued at TPP Gala Favorite 

Practitioner: 

Date: 

May 12 2012

Location: 

Carmen Sawers

Two dozen rogue "delegates" disrupted the corporate-sponsored welcome gala for the high-stakes Trans-Pacific Partnership (TPP) trade negotiations yesterday with a fake award ceremony and "mic check." Other activists, meanwhile, replaced hundreds of rolls of toilet paper (TP) throughout the conference venue with more informative versions, and projected a message on the venue's facade.

The first action began when a smartly-dressed man approached the podium immediately after the gala's keynote speech by Ron Kirk, U.S. Trade Representative and former mayor of Dallas. The man (local puppeteer David Goodwin) introduced himself as "Git Haversall," president of the "Texas Corporate Power Partnership," and announced he was giving Kirk and other U.S. trade negotiators the "2012 Corporate Power Tool Award," which "Haversall's" partner held aloft.

The crowd of negotiators and corporate representatives applauded, and "Haversall" continued: "I'd like to personally thank the negotiators for their relentless efforts. The TPP agreement is shaping up to be a fantastic way for us to maximize profits, regardless of what the public of this nation—or any other nation—thinks is right."

At that point, the host of the reception took the microphone back and announced that the evening's formal programming had concluded. But Mr. Haversall confidently re-took the microphone and warmly invited Kirk to accept the award.

Kirk moved towards the stage, but federal agents blocked his path to protect him from further embarrassment. At that point, a dozen well-dressed "delegates" (local activists, some from Occupy Dallas) broke into ecstatic dance and chanted "TPP! TPP! TPP!" for several minutes until Dallas police arrived.

External sources: 

https://yeslab.org/tpp
Posted by crux on Oct 24 2019

Staff rating: 

0

Effectiveness

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.
To amplify the truth that the TPP privileges profit over people.
This project seems to be part of a campaign with a clear long-term goal. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
To raise awareness about the profit-driven motivation behind global trade agreements and hold those executives accountable for serving the public.

Notes

It effectively exposed the issue, although long term impact is not clear.