Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
#TeamTrees
Practitioner:
MrBeast (Jimmy Donaldson) and Mark Rober
Date:
Oct 25 2019

When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.

The Ugly Conference
Practitioner:
Vanessa Rochelle Lewis, Stephanie Gary
Date:
Mar 23 2019

Last November, when you Googled the phrase “ugly Black woman,” Vanessa Rochelle Lewis’s photograph was the second to come up.

“Which I’m offended by,” says Lewis, a Bay Area–based artist and writer, “since I’m an Aries and I like to be number one in everything.”

Australian artist Badiucao's exhibition finally shown in Melbourne after China 'threat' ordeal
Practitioner:
Badiucao
Date:
Feb 29 2020

This month, the art of Chinese dissident Badiucao has finally seen the light of day in Melbourne — more than a year after the Australian artist's Hong Kong exhibition was cancelled due to threats reportedly made by Chinese authorities.

The Church of the Flying Spaghetti Monster
Practitioner:
Prophet Bobby Henderson
Date:
Jun 10 2005

In the mid early 2000s, religious advocates tried a new strategy: promoting the theory of “intelligent design” to be taught in schools. As the Kansas School Board considered the argument, Prophet Bobby Henderson saw an opportunity. His now famous, “Open Letter to the Kansas School Board” began:

Climate activists bring Trojan horse to British Museum in BP protest
Practitioner:
Climate Activists, Theatrical protest group: BP or not BP?
Date:
Feb 7 2020

Activists have taken a Trojan horse into the grounds of the British Museum to protest against its sponsorship deal with the oil corporation BP.

Protesters dressed as ancient Greek warriors snuck their 13ft-tall wooden horse through a side gate at 7.30am on Friday and pulled it on to the forecourt in front of the museum’s entrance.

ASAP Initiative
Practitioner:
ASAP
Date:
Oct 10 2018

The ASAP Initiative is a non-profit social program dedicated to promoting mental health awareness.

Founded in 2018 by Sh. Majda AlSabah, the ASAP Initiative is on a mission to make a positive social impact by supporting people with mental health concerns and destigmatizing mental health disorders.

The ASAP Initiative is a subsidiary of ASAP - a beauty brand in Kuwait founded by Sh. Majda AlSabah.

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