Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Rosa Parks and the Montgomery Bus Boycott
Practitioner:
Rosa Parks, Claudette Colvin, NAACP
Date:
Dec 1 1955

In 1900, Montgomery, Alabama had passed a city ordinance to segregate bus passengers by race, and conductors were empowered to assign seats to achieve that goal. The first four rows of seats on each Montgomery bus were reserved for whites, and buses had "colored" sections for black people generally in the rear of the bus, although blacks composed more than 75% of the ridership.

Gem Spa Rally Turns Beloved East Village Institution Into Mock "Schitibank"
Practitioner:
Vanishing New York, #SaveNYC
Date:
Sep 12 2019

A source of delicious egg creams and daily newspapers since at least the 1930s, an unassuming shop at the corner of St. Marks Place and 2nd Avenue was renamed Gem Spa in 1957 and swiftly transformed into a meeting ground for generations of downtown artists, musicians, poets, and activists.

Art Inspection notices
Practitioner:
RTMark
Date:
Jul 25 2000

Bogus building inspection notices with the forged signature of city Building Inspection Director Frank Chiu appeared on buildings in San Francisco's South of Market area, prompting an investigation by exasperated city officials.

"You won’t own a house IN YOUR WHOLE FUCKING LIFE" world record
Practitioner:
Leonidas Martin
Date:
Oct 6 2007

On October 6th, 2007, we beat a new world record. Thousands of people in cities all across Spain simultaneously shouted: “You won’t own a house IN YOUR WHOLE FUCKING LIFE!” The decibels radiating from this collective cry were registered by an interactive meter, baptized “The Fuck-o-meter” for the occasion.

Health Care Not Wealth Care: Posters on Health Activism and Social Justice
Practitioner:
Center for the Study of Political Graphics and the Esperanza Community Housing Corporation
Date:
Jul 1 2019

The Center for the Study of Political Graphics and the Esperanza Community Housing Corporation have combined forces to bring 75 powerful and engaging poster works on broad issues of health care to audiences traditionally excluded from the art world in Los Angeles and elsewhere. Both organizations have been in the forefront of social change for three decades.

Coronavirus Halts Street Protests, but Climate Activists Have a Plan
Practitioner:
Fridays for Future, Greta Thunberg
Date:
Mar 19 2020

The coronavirus outbreak has prompted climate activists to abandon public demonstrations, one of their most powerful tools for raising public awareness, and shift to online protests.

This week, for example, organizers of the Fridays for Future protests are advising people to stay off the streets and post photos and messages on social media in a wave of digital strikes.

Pages