Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Green Day’s “American Idiot”
Practitioner:
Green Day
Date:
Sep 21 2004

Mass media using propaganda to brainwash citizens. Confusion and ignorance causing a divide. People rising up against an oppressive government. Humans being torn between rage and love. These are the themes of Green Day’s widely successful 2004 album, “American Idiot.” These themes still sound familiar. Nearly two decades later, the world, especially the United States, faces these same issues.

Eugene Lee Yang’s "I'm Gay" Video
Practitioner:
Eugene Lee Yang
Date:
Jun 15 2019

Eugene Lee Yang is an actor, filmmaker, producer, author, dancer, and digital content creator from Pflugerville, Texas. He received his education at the University of Southern California, and is most known for his contribution to the popular Youtube group, The Try Guys.

Hogwarts Legacy game vs LGBTQ
Practitioner:
Gamers
Date:
Feb 10 2023

Many people were waiting for the release of the upcoming game Hogwarts Legacy based on the book series Harry Potter. The long antcipated game has been subject to alot of criticism since the game was first announced in September 2020, mostly due to J.K Rowling, the creator of Harry Potter, and her outspoken views on the transgender community.

Black Lives Matter to Gaming
Practitioner:
BLM protestors
Date:
Aug 7 2020

During the pandemic of Covid protestors have found many different ways in which they can express themselves. Some examples of which are the BLM rallies that took place in the video game The Sims to the China / Hong Kong protests in Animal Crossing. During the period of time where street protests against anti-black racism was rampant around the world, Animal Crossing players were taking their own stand against racism.

Gay, Black, and Revolutionary: The Importance of 'Moonlight'
Practitioner:
Barry Jenkins
Date:
Nov 18 2016

The latest Academy Award for Best Picture was earned by a film depicting the story of a poor, gay, black boy in South Florida. Moonlight, by director Barry Jenkins, has achieved great recognition for its beautiful and honest depiction of a storyline which challenges itself at every turn.

Black History: Billie Holiday’s “Strange Fruit”
Practitioner:
Billie Holiday
Date:
Feb 5 1939

Many may not realize, but legendary jazz singer Billie Holiday was a big part of the Civil Rights Movement. In fact, her 1939 song about lynching, “Strange Fruit,” made her a target of the FBI.

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