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In a conceptually odd but undeniably memorable PSA campaign, the Mexico City Metro has installed a “penis seat” in one of its subway cars, featuring a molded likeness of a man’s torso and penis, to get male riders thinking about the sexual harassment that women endure every day.

The seat is labeled “For men only.”

“It is annoying to travel this way, but not compared to the sexual violence women suffer in their daily commutes,” says a sign on the floor by the seat.

The Mexican government launched the campaign following research that said 65 percent of Mexico City women have been sexually harassed on the city’s buses or trains. And a the video notes, “nine out of 10 women in Mexico City have been victims of some form of sexual violence” in general.