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Fuck for Forest: Erotic Ecology 1 Favorite
Fuck for Forest (FFF) is a non-profit environmental organisation founded in 2004 in Norway by Leona Johansson and Tommy Hol Ellingsen. It funds itself through a website of sexually explicit videos and photographs, charging a membership fee for access. A portion of funds are donated to the cause of rescuing the world's rainforests. It is the world's first eco-porn organization and may be the only porn website specifically created to raise money for a cause. The group moved from Oslo, Norway to Berlin, Germany following the trial of its founders for having sex in public.
Fuck for Forest co-founders Leona Johansson and Tommy Hol Ellingsen had backgrounds in progressive and green theater and teaching troubled teens. The two started Fuck for Forest to protest the state of the world's rainforests and to make a difference. In its first six months of existence the group received seed funding from the government of Norway for the creation of an alternative environmental group. Ellingsen believes that "eco-porn" is the obvious choice to make a difference. He explained: "Porn makes really, really a lot of money, so why not use that money for good?" In 2004, its first year of existence, the organisation's website netted over $100,000 for rain forest protection through the sale of paid memberships.
Website subscribers pay $20 per month and the organization says that over 80 percent of the money goes to charities that work to preserve the world's rain forests. The organisation's unorthodox methods have made it difficult to distribute the money it makes. Both the Norwegian chapter of the Rainforest Foundation Fund, and the World Wide Fund for Nature in the Netherlands have refused to accept donations from FFF. As a result, Fuck for Forest is working on a project to work directly with indigenous communities in Costa Rica and the Brazilian Amazon rainforest.
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In 2014, the year the organization was established, FFF's website netted over $100,000 for rain forest protection through the sale of paid memberships. It charges $20 as a subscription fee for the porn website, and 80 percent of the profit goes to charities that works for preserving rain forest worldwide. However, due to its controversial business model, some charity organizations refused to accept money from FFF. Adding to the controversy, the organization's founders were fined by court for conducting sexual performance in public, which have made it difficult for the organization to distribute money it makes. The project does seem to have contributed to forest preservation through raising money but its effect may be limited due to public controversies.
In 2004, its first year of existence, the organisation's website netted over $100,000 for rain forest protection through the sale of paid memberships.
