MyPolarIce 1 Favorite 

Practitioner: 

Date: 

Apr 22 2012

Location: 

Amsterdam

MyPolarIce sells small pieces of polar ice at a popup store in Museum Square Amsterdam.

External sources: 

http://www.mypolarice.com/
Posted by Andy Bichlbaum on Apr 22 2012

Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.
Strengthens (community)Strengthens, builds and celebrates community through ritual and/or symbol.
Shifts (culture)Shifts the cultural landscape in order to imagine and enable change.