Ben & Jerry's Defund the Police Favorite 

Practitioner: 

Date: 

Mar 21 2021

Location: 

Online

"After the murder of George Floyd last year, cities all over the nation vowed to rethink their approach to public safety, including our hometown of Burlington, VT. We took a hard look at what's changed — and what hasn't."

External sources: 

https://www.instagram.com/p/CMr19q6rOwt/
Posted by mer551 on Apr 13 2021

Staff rating: 

0

Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.
This campaign wants to visually showcase an injustice they want to change long term.

Notes

This graphic defiantly shows in a creative way a message that is very important for the company to stand by and inform their audience. They use their own branding to communicate a message which can be effective in grabbings consumers' attention.