These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
One interesting thing about this stunt is that there is no record of it other than the Yippies' wonderful testimony. We believe that it actually happened, but it shows that storytelling is the most important part of any action of this sort.
On September 5th, 1991, I put a giant condom over Jesse Helms’ house. Why? Because, as the condom said, “Helms is deadlier than a virus.” Senator Jesse Helms was one of the chief architects of AIDS-related stigma in the U.S. He fought against any federal spending on HIV research, treatment or prevention.