Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Police Shot Her Brother. Now She's Fighting for Justice.
Practitioner:
Shackelia Jackson
Date:
Jan 20 2014

Police in Jamaica kill three people a week with impunity. But one woman, Shackelia Jackson, is determined to get justice for her murdered brother.

Shackelia Jackson’s email signature reads, “Broken, not Destroyed.” After her brother Nakiea was shot by police in 2014, Jackson has spent years fighting for justice for him and other victims of extra-judicial killings.

#NoFutureNoChildren
Practitioner:
Emma Lim
Date:
Sep 16 2019

As leaders across the world are getting ready to gather together to discuss climate change—and what to do about it—at the UN Climate Change Summit in New York next week, hundreds of young people across the world are going on birth strike to pressure policymakers into action.

FloodNet
Practitioner:
Electronic Disturbance Theatre
Date:
Jan 1 1998

FloodNet was a conceptual artwork and a tool for online collective action.

Developed by the collective Electronic Disturbance Theater (EDT), it took the form of a Java applet that allowed users to send useless requests or personalized messages to a remote web server in a coordinated fashion, thereby slowing it down and filling its error logs with words of protest and gibberish—a kind of virtual sit-in.

Balloons Not Bars
Practitioner:
JustLeadershipUSA and #CLOSErikers activists
Date:
Jun 4 2019

"Formerly incarcerated people, activists and family members of people detained on Rikers Island released dozens of white balloons into the air from the base of the Rikers Island Bridge.

The balloons, each one representing someone who had died at Rikers, transversed the heavily guarded bridge that separates the island from mainland Queens, disappearing out of sight.

FEMALE WORKERS AT SHOP IN JAPAN ASKED TO WEAR BADGES IF ON THEIR PERIOD TO COMBAT STIGMA
Practitioner:
Michi Kake Store
Date:
Nov 1 2019

Female staff members at a new shop in Osaka, Japan are being encouraged to wear badges to indicate when they’re on their period to tackle the stigma surrounding menstruation in the country.

Women working at the Michi Kake store, which sells an array of female sexual and menstrual health products, do not have to take part in the scheme, but those that do will pin one of the “period badges” next to their regular name tags.

Blued
Practitioner:
Geng Le
Date:
Mar 14 2019

How a Dating App Helped a Generation of Chinese Come Out of the Closet
Blued, one of the biggest gay dating apps in the world, has succeeded because it plays by the ever-shifting rules for L.G.B.T.Q. China — bringing together a minority community without activism.

By Yi-Ling Liu
March 5, 2020, 5:00 a.m. ET

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