"The campaign for the neologism "santorum" started with a contest held in May 2003 by Dan Savage, a columnist and LGBT rights activist. Savage asked his readers to create a definition for the word "santorum"[1][2] in response to then-U.S. Senator Rick Santorum's views on homosexuality, and comments about same sex marriage.
On June 17, 2013, Russell Brand (a stand-up comedian and actor) visited MSNBC’s
'Morning Joe' news show to promote his international stand-up tour, 'The Messiah Complex', but he also managed to mock the 'Morning Joe' news anchors, as well as the mainstream media. Clips of this particular interview immediately went viral on YouTube, and one of the videos is linked to this page (see the first link below).