Secret Anti-Abuse Advertisement 1 Favorite 


May 12 2013



In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

Adults looking at the billboard will simply see a child's face with the words "Sometimes child abuse is only visible to the child suffering it." Children, on the other hand, will see from their lower point of view the same face, but badly bruised and accompanied with the message "If somebody hurts you, phone us and we'll help you," along with the foundation's phone number.

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them.

Posted by KerryLynch on