A group of unidentified guerrilla activists staged a unique pro recycling flashmob in a Quebec mall in July 2015. An actor 'forgot' an empty water bottle on the ground in a food court a couple of feet from a recycling receptacle. Numerous people walked past the bottle and did nothing. Finally a woman walking past it reached down and recycled the bottle. She was then given a standing ovation and thunderous applause from the entire food court.