In this game, you own and operate McDonald's. You have the choice to try to operate ethically or make decisions like using genetically modified soy or administering bovine growth hormone. If you go the ethical route, you bankrupt the company and lose.
The game then forces players to become "the bad guy" gleefully firing workers, plowing over rainforests, and bribing nutritionists in order to stay profitable.
In March 2013 we started a grassroots boycott movement against Coca-Cola for exploiting legal loopholes to kill off container deposit recycling in the Northern Territory. We simply used the same successful strategy as the ANZ Out of Order action, putting out of order signs on Coca Cola vending machines and posting the photos on social media.