Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
"Los Palcos del Descubridor" (The Discoverer's Box Seats) was a project created by Sebastian Burga and José Aburto in 2012 that consisted of a large-scale installation on the street and a media campaign on the Internet.
The work simulated the upcoming construction of an apartment building that would replace Lima's Teatro Colón, a historical landmark.
José Bové, a sheep farmer/activist in Aveyron in the Midi-Pyrénées region of France, is a modern day Astérix, a mythical Gaul who drubbed foreign intruders centuries ago. In Bové's case, the intruder was McDonald's, the American fast food chain.
If fashion is a reflection of the times it is little wonder that the current round of shows have often felt discombobulating.
Gucci’s show on Sunday night was particularly surreal, opening with a series of models being propelled along a conveyor belt catwalk, staring bleakly ahead, wearing a high fashion take on straitjackets.
April 2nd, 2016, organized by members of the Aids Coalition to Unleash Power faction in London, five activists stormed London's Gilead Pharmaceutical offices and frantically disrobed to reveal painted backs spelling out the word 'Greed." About 30 other activists rallied outside the building.
The N.R.A. Reimagines Classic Fairy Tales, With Guns.
The world of make-believe can be a scary place, but never fear: Thanks to a series of reimagined fairy tales published online by the National Rifle Association, classic characters like Hansel and Gretel are now packing heat.
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
Jameela Jamil has opened up about how she’s “not here to be liked” in a frank new interview with Meghan Markle.
In the latest episode of Archetypes, Meghan’s Spotify podcast, the Duchess speaks with both Jamil and Shohreh Aghdashloo about the “stereotypes and judgements women face in the world of activism”.
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
Three months ago, when New York government officials ordered nonessential businesses closed to slow the spread of coronavirus, high-end retailers sheathed their stores in plywood barriers, as though readying for civil unrest.
Join other families in reimagining sports team mascots and logos that misrepresent Native American communities. Design a campaign for alternative names with the help of artists Sam Durant and Elisa Harkins, taking inspiration from the exhibition Jimmie Durham: At the Center of the World.
Pop-Up Studio
Families explore art and create together in lively workshops led by artists. These drop-in programs are designed for ages 5 and up.
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
Text by David Artavia
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An ad from Calvin Klein on Mother's Day featuring a pregnant transgender man and his trans partner has sparked a wave of backlash on social media.
BEIJING — Like many art students, Zou Yaqi often worried she’d be unable to afford to live in Beijing after graduation. So, earlier this year, she decided to set herself a daunting challenge: Survive in the city for three weeks without spending a single yuan.
It turned out to be a piece of cake.
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
A popular theme throughout media is the relationship between technology and art. While art is often bolstered and disseminated through technology, discussions arise of how technology both positively and negatively affects content. Caroline Sinders’ exhibition Within the Terms and Conditions explores the way content has been spread online.
PARIS — Ten a.m. on a frigid Monday morning, the first day of the couture shows, and Kylie Jenner was strutting through the marble halls of the Petit Palais trying to find her seat for Schiaparelli, shoehorned into spiky stilettos and a black velvet one-arm gown, a full-size tawny lion’s head jutting from the side. It was as if Aslan had taken a break from Narnia and stuck his muzzle through a time-space continuum under her armpit.
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.
"Brazilian artist Mundano is used to spending his time on the road and in the streets, making art as an act of protest. Known for leaving his colorful works of graffiti on walls around the world, Mundano is especially dedicated to issues of environmental and social justice and spotlighting the overlooked work of Brazil’s trash collectors through his Pimp My Carroça campaign.
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
Jes Baker is cutting retailer Abercrombie & Fitch down to size. Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
Originally written for the Onion, “Amèrikan Takes Over the Fashion New World,” is an article that speaks of a fictitious company that has broken through the clothing market. This company was created as a way to inform the consumer of the appropriation different companies often get away with due to their consumers lack of knowledge.