New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.
In the Fall of 2011, after the Occupy Movement was in full swing, and meetings, actions and info sharing had expanded beyond Zuccotti Park, meaningful messaging and outreach tactics were were activated on a near daily basis.