Send it On Disney Channel Project Favorite 

Practitioner: 

Date: 

Aug 11 2009

Location: 

Online

"Send It On" is a song recorded by American recording artists Miley Cyrus, Jonas Brothers, Demi Lovato and Selena Gomez from charity project Disney's Friends for Change. The track's producers Adam Anders and Peer Åström co-wrote it with Nikki Hassman. The song was released on August 11, 2009 by Walt Disney and Hollywood Records as a charity single in order to benefit international environmental associations. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. Lyrically, the ballad is about passing on an environmentalist message.

The song received mixed reviews from critics, who noted that the lyrics make no mention of the environment. The song peaked at number twenty on the Billboard Hot 100. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them."

Posted by mer551 on

Staff rating: 

0

Effectiveness

How does this project help?

Timeframe For change

Notes

I am not sure effective this project was, I know the campaign most likely created an impact for young kids watching Disney regarding the environment. Most definitely didn't create any hard but possibly the change was minimal.