Ghen Cô Vy / Corona Hand Washing Song Favorite 

Practitioner: 

Date: 

Mar 1 2020

Location: 

Vietnam

'Jealousy Ms. Vy' is a creative project of the Institute of Occupational and Environmental Health, in collaboration with musician Khac Hung, singer Min and singer Erik.

Through this project, we look forward to empowering and trusting the community, so that we can join hands to combat COVID-19 (aka nCoV-2019).

In this critical moment of fighting the plague, we hope the song can spread more fire and less stress to the frontline soldiers of this war. That is the team of experts, physicians, health workers and millions of workers who are in the front lines of exposure and daily struggle with the disease.

Let our community take the initiative in implementing preventive habits as recommended by specialized agencies and spreading good and kind things to win the disease together.

Vietnam is determined to win the epidemic!

https://www.youtube.com/watch?v=BtulL3oArQw&feature=youtu.be

(Rough Google translation)

External sources: 

https://www.youtube.com/watch?v=BtulL3oArQw&feature=youtu.be
Posted by srduncombe on Mar 27 2020

Staff rating: 

3
Whether or not this video reaches its desired number of views online, it achieves its goal to educate viewers. That is "raising awareness," which in this case may mean lives saved... but it's not quite on the scale of, you know, Rosa Parks or sneaking the Jews out of Denmark or whatever.

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Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.
Provides (a useful service)Provides a useful social service.
Shifts (culture)Shifts the cultural landscape in order to imagine and enable change.
Strengthens (community)Strengthens, builds and celebrates community through ritual and/or symbol.

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.
Education spectators on COVID-19.

Notes

Effective public health campaign, catchy enough to be made into Tik Tok dance videos. Minimal cases of COVID-19 in Vietnam, despite being next to China.